Fall is quickly approaching and that means a somewhat more quiet time on The Hidden Coast. The Scalloping Season is over and the region is returning back to some type of normalcy.
It’s been a little more difficult in some parts of the area due to the rain we received this summer (not to mention a tropical storm as well). Rain gauges turned into rain barrels and day after day the sky opened up. I was in the Steinhatchee area shortly after the last major deluge and could not believe the amount of standing water. So much so, that I saw an alligator on the side of the road. Only in Florida. As of this writing we still have a couple more months of hurricane season and we can only hope and pray that Mother Nature will spare us a direct hit.
I am happy to say that the weather did not slow us down over the last couple months. We are again planning to produce a 40-page magazine for September/October and that is a first for us. We have never had back-to-back 40 page issues and I am happy to say it looks like the last one of the year (November/December) will be the same size as well. We are very humbled and honored that our little magazine has become so popular. The biggest complaint we had this summer was everybody was out of magazines. “They are flying out of here,” is how one of our customers told us. With that being said we spoke to our printer and decided to increase our circulation starting with this edition! We will also be celebrating our five year anniversary in our next issue, and there will be more to come on that later.
In addition to our printed magazine doing so well our online numbers are even better. We are on track to quadruple the “New Users” to our website for 2021. Our web advertisers enjoyed exceeding one million views in mid-summer as well. Our click thru rate continues to be over .20% and we are very happy for that. Nerd talk, as my wife calls it, so I will spare you with all the specifics. In short, we are being seen in-print and online by a lot of people!
One final note is we have added new items to our online store. These include visors, bags, shirts and koozies. The holidays are just around the corner and these would make great gifts and stocking stuffers.
I feel like I spent this whole blog bragging on us, but we would be nowhere without our wonderful advertisers and writers who continue to support us. Please take a moment to let them know you saw them in The Hidden Coast Magazine.
Until the next time. Enjoy the fall season on The Hidden Coast and we will see you in November.